Two decades ago, Honolulu welcomed a new
kind of architectural firm. In 1988, after working with each other
for five years, Joseph J. Ferraro and Gerald
K. Choi founded Ferraro Choi And Associates, Ltd. With their new
firm, they vowed to do things differently.
The two architects shared a belief that a positive organizational
culture would be the cornerstone of their new architecture firm
in Hawaii. In other words, they were determined to make Ferraro
Choi and Associates "a great place to work." Their goal was to create
a positive work environment that would attract and retain talented
people who, in turn, would promote consistent and effective client
relationships. They based their organizational culture on a strong
set of positive beliefs and values, clarified as a written list
of ideals that continues to guide them today.
Through the years, this guide has served them well. Ferraro Choi's
ever-growing list of long-term, reputable clients reflects the architecture
firm's outstanding record of creative services delivered with focused
support. A steady shower of industry awards reflects its dedication
to good design. Last, but certainly not least, Ferraro Choi and
Associates' awards in recognition of a family-friendly workplace
are a tribute to its steadfast commitment to employees.
In 2003, Gerald Choi achieved Emeritus status and the firm welcomed
the addition of two new principals, William
D. Brooks and Troy M. Miyasato.
Today, Ferraro Choi's organizational culture is a part of its
identity. It makes this architecture firm unique. It serves as the
heart of a service organization committed to its clients, to its
employees, to the environment, and to good design.